50% of your marketing works...
Now you can know which 50%
Swift Analyse is a sophisticated eye-tracking tool that shows you exactly what customers pay attention to in your print and online marketing material.
Our technology can scientifically monitor and measure exactly how your customers will see and react to your marketing campaigns.
We take the guesswork out !
- How your users see your websites - lessons learnt from research
- Eye Tracking used in Video Advert
- Eye Tracking used on MTN, Vodacom, Cell C and 8ta
Measure & Track
- What your customers instantly see when they view your ads
- In what order your customers view the information
- Where your customer eyes fixate and linger
- What your customer doesn't see at all
Which design to use ?We often have to make a choice of which design to approve. Swift Analyse eliminated the guesswork of what is more effective.We instantly reveal that in the first design people focus on the baby and not the message. However in the second design, people focus on the message. Notice the red hot spots where eyes are fixated ?
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First Design Option: |
Second Design Option: |
measuring exactly where your customers look